consultants appear to be such but are not

The company will really all attempted to communicate! Known platelets, internal newspapers, Internet sites, history books and even the comics, this is what she is interested in novels. The enterprise novel, Anne-Caroline Paucot has even made his trade basis with Philippe Blumel Hyaka Agency. Motivation to maintain, message passing, envy of original communication It observed, investigation... and writes.

Arcelor, Renault, EDF - GDF or ANPE, among others, have already appealed to his talents. Just as Michael Page at the end of 2002, bringing its self-criticism. Anne-Caroline Paucot then staged the most atypical hero: Profile, computer system of management of the candidates, who delivers his thoughts on the cabinet. Fard without detour: excited, he described the internal frameworks as "an army of clones" in the "shirts blue, calves farms, thoughts lustrées, dyed good humanism"... of the head to the Sidekick, everyone will be right in his pique. It enjoys a true freedom of pen She assured him, customers play the game. This does not preclude of censor. Already, "the boss must never be bad." Lovers of strong sensations will retake: "murder and sex are proscribed. Of course, it takes care to heal the wounds titillées: Profile was ever victim "of a Canada Dry effect." consultants "appear to be such, but are not." Us is reassured...

We understand that fiction can be more easily to a frank and without concession speech. "You can write what everyone said next to the machine coffee." Many things are never expressed in meeting by fear; the company has yet interest in breaking the silences, explains Anne - Caroline Paucot. The advantage of fiction, is that it creates a distance that promotes making retreat. "Attention, however,"it launches reflection on a problem, it does not,"warned Philippe Blumel. Hence the importance, sometimes, that the book is accompanied by a debate internal. Will the use of fiction then allow breaking persistent taboos Obvious step.

With a potential for seamless address issues of harassment or discrimination, novels are rarely used for this purpose. "Perhaps because that they rely heavily on humor and derision, that lend themselves less serious topics", analysis Philippe Blumel.

Companies who made the bet of the novel do not regret their choice. Pigier, created training organization in 1850, dragging a history book project for ages. Philippe Grassaud, CEO, worried to inherit from a pad "beautiful but boring," that person will read opted finally for the novel. Fired 5,000 best early January, "Tale of fact" staged a dialogue between the ghosts of the founders and managers. After Hyaka met Pigier frameworks, but also former bitter licensees, the novel "is anything but blissful praise;" It shows our faults, qualities and doubts; "it is healthy and realistic: the company is not untouchable, which emphasized his humanity", welcomes the CEO.

Recently also, Cartier France commissioned a book destined to 150 employees at Headquarters. With the near certainty that the message can be found attentive ears. "The novel, diving into it." Who prefers not a history to pie charts and diagrams ", explains Jean-Christophe Bédos, the Director-General. "This change a memo or a business plan." The novel offers different levels of reading that allow everyone to find and plan. "It gets then writing an unblocking, an open mind that usually only through oral communication", continues, recalling however that the force of the novel also from the effect of surprise.

Generally used for an internal approach, the novel can also lend themselves to the external communication. It is the bet made by MC3, a Toulouse communications agency. "Is is always very institutional manner." "It is an opportunity to distinguish themselves," justifies Mireille Cerboni, Director. In "Day in court", 300 copies, two pigeons, for one of their winged accomplices mysteriously volatilized, observe the life of the Court of MC3 building, describing executives, customers, small gossip and big business. "This shows how we work, our spirit, the life of the Agency", commented on.