"fashion week" leading indicator of economic development of the Turkey A developer in any case. In the same way that the launch of a Turkish edition of "Vogue", that the emergence of a market of contemporary or the outbreak of the galleries and art cafes connected Tünel and Sentralistanbul neighbourhoods "arty" of the Bosphorus. Held the month last just prior to those of New York, London, Milan and Paris, the Istanbul Fashion Week has value of manifest, to see how mobilized its organizers, the Turkish authorities and Itkib, powerful professional organisation bringing together exporters in the textile sector. European capital of culture 2010, Istanbul dream also in global fashion showcase local designers have until now tended rather to exile in London (Hussein Chalayan) or Paris (Dice Kayek, see also). The way to do so By investing more in the creation and style to emerge new brands and attract talent from Turkey. A long-term effort initiated in 2007 with the creation of the Istanbul Moda Academy (IMA), which owes much to the financial assistance of the European Union. Launched in partnership with the London College of Fashion, the IMA has already trained 170 students and is attracting more and more foreigners in developing ties with other schools. Like those established with Polimoda in Milan, its Director, Seda Lafci, would like to organize with the French Institute of fashion (IFM) of permanent training modules focused on the management of fashion.
Second textile partner of the European Union after China, the Turkey long satisfied with the role obscure subcontractor for English brands, French and Italian. "We must now move to a new stage," said the President of the Itkib, Hikmet Tanriverdi. Just behind automotive, fashion and textiles in the broad sense (including clothing, linens, carpets and leather goods) constitute the second exporting industry of the country and he reported some 20 billion dollars last year (23 billion in 2008). If the crisis is over by then, the ambition remains. Hikmet Tanriverdi aims "100 billion of exports in 2023" (the symbolic date marking the 100th anniversary of the assumption of power by Atatürk) while the Minister of international trade, Zafer Caglayan, he also amateur round accounts, sees in the creation "of ten Turkish global brands" a lever to lift his country to the tenth economic place.
Race for fame
These four days of signed collections of 24 young designers, the French fashion professionals invited fired the same lesson. The founder of luxury Agents, Donald Potard, said "impressed by the quality and soundness of knowledge in the work on the garment, RC, the cutting and the work of the leather. "Less by the styling itself". The President of the MFI, Dominique Jacomet, retains "their global vision of the coupled mode of a perfect understanding of marketing." Anna Luiza, owner of the showroom in his name, said that if "all the bases are there." "yet to unleash the creativity into claim trends from Paris and Milan.
In the race for notoriety some appear to be more advanced. As Arzu Kaprol supported by Boyner, one of the largest groups of ready-to-wear, owner also Beymen, chain of luxury stores. The young woman began as a local Max Mara art of one of their lines, Network, Director. Shops Ca well walking it. Dress cocktail in sequins, jacket leather gansé stretch tulle, mini-boléro folded sleeve... Its models highlight the quality of the main Turkish, even risking overload or redundant effect. Would "with one of his dresses, a European designer make three", notes and Anna Luiza. Everything very quickly in any case as Arzu Kaprol assumes his name in the universe of the House with 15 points of sale.
Other brand monitoring: Desa. Perfect example of subcontractor has become a full marks. Founded in 1972, specialist of the tanning of hides and leather work is well known of the great names of luxury, as Prada, Miu Miu, Burberry or Mulberry, subcontract in the manufacture of their bags. However, since 15 years, Desa has its own collection. Recipient of the "turquality" label, Desa was assisted by authorities in its international expansion. Distributed in 70 points of sale in Turkey, Saudi Arabia, the mark is fixed as a next step implantation in continental Europe, which remains a "must", a shop in Paris.
The collections of young Turkish artists on lesechos.fr/diaporamalesechos.fr/diaporama
We have the financial situation which the9 million of tax benefits compared to 2Credibility of the euro areaBut times have changedBut it remains in the Green to EUR 830 millionThis ambition is a demand of our customersBetter it has almost a chance for the ContinentVery quickly indeed compromises have emerged The evidence is more important than beforeDo not the majority on something that is worth not the DivisionAnd yet China has also need a Bismarck i
