Suffice it within three days to download a coupon

Next Sunday, in Paris-Bercy, the game of basketball which will oppose the San Antonio Spurs Tony Parker to the Maccabi Elite Tel Aviv will have a distinctive flavor. During dead time, the winner contest "Smash your hunger", organized on the Internet by KFC, specialist of fast food chicken-based, should mark a basket with three points. If this student in final year of master at ESCP succeeds, the French will be invited to enjoy free of charge a specialty of the sign the following Wednesday. Suffice it, within three days, to download a coupon. A dramatic proposal!

With this device, sign which has only 44 points of sale in France and wants to see open 15 new per year hopes to strike hard and at several levels. "Emerge, to get out of the box." "One such"advert game", game goal mounted all parts, marketing to generate of of-mouth on the mark, to establish in collusion with the public while representing a database which can inter alia afford to vote on different themes people", details Christophe Poirier, Director of marketing for KFC France. For the brand of the Group Yum! Brands, it is a true bet because the cost will be high. At the same time, the operation also includes the launch of a product in a limited and a game in stores with more conventional lots. It's already has 10 of new customers.

As this initiative, the marks must redouble their imagination for their competition, more and more, lots to make dream a jaded consumer. Nostalgia offers up to Saturday to his listeners not not to win one of the latest released models but cars entered the legend: a good old 2 CV, a Black DS, a ladybug and a VW combi. A way to be faithful to its image while not exceeding a total staffing of 45,000 euros. The banality of the gain of a trip, Dim bypasses the difficulty and renews the kind. Instead of the week to the Morocco or the weekend in New York with a tour operator classic brand offers 3 days in Ibiza with travel by private jet and evenings select (value 21,000 euros) or stay on an island to Tahiti.

Federate any company

"When you can not offer to the public of winning incredible amounts, do speak for itself, to touch on a daily basis as a blink of an eye." "In particular in the direction of the young clientele", advises David Zmirov, head of communication and public relations Zmirov Communication Agency. Last year, to celebrate its twenty years, Oxbow had thus saves 20 years of brand clothing to the winner of the most interesting to edit t-shirt design competition. The initiative had largely talk about it on the Net. Today, it is Converse win a pair per month for a year to the French competitor participating in an international competition of creativity. But the marks do not assault of imagination on the only competition. The promotion is also.

GrandOptical leads to October 28 a novel operation in France. The sign of optical promises customers a reduction on their frame equivalent to their age. A myopic for 32 years will be 32 discount while a presbyope of 60 will be 60. A way to distinguish the bezel where flower market offers two pairs or three for the price of one. "The consumer is currently very concerned by its purchasing power." Need to speak on the subject but we did not want to be like the others. The public has given many things, it want to be surprised, says Valérie Petitbon, Director marketing and communications. "It was also to play down the issue of the age to those who need glasses means passing a cap.".

Spectacular operations work only if it is possible to unite behind any business. "A project team was mounted on"Smash your hunger"and everyone is mobilised, including the supply chain to ensure the supply if the basket is marked Sunday", noted the Director of marketing for KFC. At GrandOptical, store employees questioned before starting on the difficulty to address the issue of age with the public. The field dialogue is well and some clients try to even impersonating young as they are!

"Liberation of books".

The desire to surprise also irrigates the recurring events. For nine years, the SNCF joins the read event in Festival which takes place from 13 to 15 October. This time, on the recommendation of the Public system, it renews the kind by providing a "release of books" on a scale never seen in France. Come to the United States, the concept is to deposit a work of his library in a place where someone will recover. More than 10,000 books are sown in stations and trains. A blog will help publish reading notes. Thousands of railway workers have already agreed to participate and travellers are invited to continue the chain once the completed book.